Privacy Policy

Last updated: 19/03/2026

AtWheel Recovery (“AtWheel”, “we”, “us” or “our”) is committed to protecting your privacy and handling your personal data fairly, lawfully and transparently.

This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website, contact us by phone, email or contact form, request a quote, book or receive breakdown recovery, roadside assistance or vehicle transport services, or otherwise interact with us.

1. Who we are

AtWheel Recovery is a Hampshire-based business providing breakdown recovery, roadside assistance and vehicle transport services.

Contact details
AtWheel Recovery
Hampshire, UK
Email: info@atwheel.co.uk
Phone: 07444 400271

If you have any questions about this Privacy Policy or how we use your personal data, please contact us using the details above.

2. The personal data we collect

Depending on how you interact with us, we may collect and use the following categories of personal data:

Identity and contact data
Your name, phone number, email address, and any other contact details you provide.

Service and vehicle data
Your vehicle registration, vehicle make/model, collection and delivery locations, breakdown location, service requirements, booking details, and any other information needed to provide a quote or carry out a job.

Communication data
Any information you send to us by email, website form, phone, WhatsApp, social media or other messaging channels.

Technical and usage data
Your IP address, browser type, device type, pages visited, referring website, and other website usage information collected through cookies or similar technologies.

Marketing and preferences data
Your communication preferences, cookie preferences, and any consent choices you make.

Payment and transaction data
If relevant, billing details, payment information, and records of services you have requested or purchased.

3. How we collect your data

We collect personal data in the following ways:

• Directly from you when you call, email, message us, complete a website form, or request a quote.
• When you book a service or provide vehicle/job details.
• Automatically when you use our website, through cookies and analytics tools where applicable.
• In some cases, from third parties acting on your instructions, such as a garage, dealer, auction house, insurer, family member or business contact arranging a vehicle movement on your behalf.

4. How we use your personal data

We use your personal data to:

• Respond to enquiries and provide quotes.
• Arrange, deliver and manage breakdown recovery, roadside assistance and vehicle transport services.
• Contact you about your booking, collection, delivery or service request.
• Manage payments, invoices and records.
• Improve our services, website and customer experience.
• Prevent misuse of our website or services.
• Comply with legal, regulatory, accounting and insurance requirements.
• Send marketing communications where you have opted in or where we are otherwise allowed to do so by law.

5. Our lawful bases for using your data

Under UK GDPR, we must have a lawful basis for processing personal data. Depending on the situation, we rely on one or more of the following:

Contract
Where we need to process your data to provide a quote, carry out a booking, transport a vehicle, or otherwise perform a contract with you, or take steps at your request before entering into a contract.

Legitimate interests
Where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include managing enquiries, improving our services, administering the website, preventing misuse, and keeping appropriate business records.

Legal obligation
Where we need to comply with legal, tax, accounting, insurance or regulatory obligations.

Consent
Where you have given us clear consent, for example for non-essential cookies or certain marketing communications. Where consent is our lawful basis, you can withdraw it at any time.

6. Who we share your personal data with

We may share your personal data where necessary with:

• Website hosting, email, form, IT and support providers.
• Payment processors, accountants and professional advisers.
• Subcontractors, partner operators, garages, bodyshops, dealers, auction sites or transport contacts where needed to deliver the service you requested.
• Insurers or claims-related parties where relevant to a service you have requested.
• Regulators, law enforcement or other authorities where we are legally required to do so.

We only share personal data where there is a lawful reason to do so.

7. International transfers

Some of our website or software providers may process data outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place so that your personal data remains protected.

8. How long we keep your data

We will keep your personal data only for as long as reasonably necessary for the purposes set out in this policy, including for legal, accounting, tax, insurance, complaint-handling and record-keeping purposes.

As a guide:

• Enquiry data is usually kept for as long as needed to deal with the enquiry and any follow-up.
• Quote and booking data is kept for as long as needed to provide the service and deal with any related queries.
• Service, invoice and transaction records may be kept longer where needed for accounting, legal or insurance purposes.
• Marketing data is kept until you unsubscribe or ask us to stop.
• Cookie and analytics data is kept in line with the settings of the tools we use and your consent choices.

9. Cookies and similar technologies

Our website may use cookies and similar technologies.

Cookies are small files placed on your device when you visit a website. They can be used to make a site work properly, remember preferences, improve security, and measure how a website is used.

We may use:

• Strictly necessary cookies to make the website work and keep it secure.
• Non-essential cookies, such as analytics cookies, only where you have given consent.

If you use analytics tools such as Google Analytics, make sure your cookie banner blocks non-essential analytics until the user has opted in. If you do not use analytics, you can remove references to them.

10. Marketing communications

We may send marketing emails or other promotional messages if:

• You have asked to hear from us.
• You have given consent.
• We are otherwise permitted to do so by law.

You can opt out of marketing at any time by using the unsubscribe link in an email or by contacting us at info@atwheel.co.uk.

11. Your data protection rights

Under UK data protection law, you may have the right to:

• Ask for access to your personal data.
• Ask for inaccurate data to be corrected.
• Ask for data to be erased in certain circumstances.
• Ask for processing to be restricted in certain circumstances.
• Object to certain processing, including some uses based on legitimate interests.
• Request data portability in certain cases.
• Withdraw consent at any time where consent is the lawful basis.

To exercise any of these rights, please contact us at info@atwheel.co.uk.

12. How to complain

If you have a concern about how we use your personal data, please contact us first and we will try to resolve it.

You also have the right to complain to the Information Commissioner’s Office (ICO), which is the UK data protection regulator.

13. Data security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no website, email system or online service can ever be completely secure, so you should only send us information you are comfortable sharing electronically.

14. Third-party links

Our website may contain links to third-party websites, services or social media pages. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy notices before providing them with personal data.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, legal requirements or how we handle personal data.

When we make updates, we will revise the “Last updated” date at the top of this page.

16. Contact us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact:

AtWheel Recovery
Hampshire, UK
Email: info@atwheel.co.uk
Phone: 07444 400271